Mission Zero 零願計劃

In 2014, the Society for the Prevention of Cruelty to Animals (SPCA) launched the Mission Zero campaign, aiming to protect the Freedoms of Animals and the welfare of each individual animal, and to ultimately reduce animal suffering to Zero. The Society will roll out a series of “Zero Goals” targeting the existing pet owner, potential pet owner as well as non-animal-lovers to promote animal welfare. We will also continue our work on combating animal cruelty and animal overpopulation and abandonment in order to reduce animal suffering - both mental and physical – to zero. In 2015, the focus is to work harder still towards the goal of Zero Surplus by moving forward in our work of animal birth control, adoption and education. Only by engaging the support of society as a whole to speak up for animals and take action can sustainable animal welfare be truly accomplished.

Please join us to brighten the future of animals and help us to fulfil our mission - the goal of zero animal suffering
Boycott bad breeding, as well as rescue and provide medical care to animals victimised by unethical breeders:
  • Investigate and eliminate bad breeders, rescue animals suffering under poor living conditions, and work with police to prosecute cases of animal cruelty
  • Provide medical and rehabilitation care to victimised animals and find loving homes for them
  • Demand government improve legislation to regulate the pet trade and stop bad breeding
  • Launched “Boycott the Bad Breeder” campaign in 2014 to raise awareness and encourage the public to avoid and report bad breeders

May all animal breeders be concerned about animal welfare and take good care of animals
To tackle the overpopulation and problems related to stray and abandoned animals, affecting both the animals themselves and the community, through our work on animal birth control, adoption and education:

Animal Birth Control
  • The Cat Colony Care Programme (CCCP) helps over 6,000 street cats and their carers each year. Cats are usually neutered and returned to their colony or, if friendly, put up for adoption
  • The Community Dog Programme and Mongrel Desexing Programme offer neutering services to dogs in need either on construction/work sites or in villages, and promote the benefits of de-sexing to the wider community
  • Promote a humane and sustainable way of dog management by implementation of an official trial of Trap-Neuter (vaccinate) and Return (TNR) for dogs
Adoption
  • Increase awareness and acceptability of adoption through education. Improve the lives of animal waiting to be adopted through environmental enrichment
Education
  • Promote responsible pet ownership - ensuring pet owners understand and can meet their pets needs for the animal’s entire life. Educate owners to have their pets de-sexed

May all healthy and adoptable animals find permanent homes

Hold seminars and workshops to promote responsible pet ownership and ultimately reduce pet abandonment

  • Designed and launched the Responsible Pet Ownership Children’s kit to promote responsible and appropriate attitudes towards pet ownership and care
  • Hold workshops such as “Understanding Dogs” and “Understanding Cats” to help pet owners get along well with their pets

May all potential pet owners seriously consider their actions before committing to owning a pet and equip themselves to meet the needs of their animal for its life


May all animal breeders be concerned about animal welfare and take good care of animals
May all healthy and adoptable animals find permanent homes

May all potential pet owners seriously consider their actions before committing to owning a pet and equip themselves to meet the needs of their animal for its life

May all potential pet owners adopt rather than buy
May everyone in society respect and care for animals

Please join us to reduce animal suffering and enlighten up their future together!
Promote awareness and acceptability of adoption. Offer medical care, behavioural training, and environmental enrichment to animals in the SPCA to increase adoption rate

  • Find new homes for over 2,200 animals a year Take care of over 2,500 animals awaiting adoption at the SPCA and foster nearly 700 animals by trained foster parents
  • Perform thorough medical examinations and through our veterinary team provide treatment, and preventative health care including vaccinations to homing animals
  • Monitor the behaviour of our homing animals and provide environmental enrichment, basic obedience training, and behavioural modification as needed by our experienced trainers
  • Provide pre- and post-adoption counselling by our trainers and veterinary behaviourist. Take homing dogs out for daily walks by volunteer dog walkers
  • Hold an Adoptathon and open day every year, providing an opportunity for the public to learn more about the work of our Homing, Veterinary, and Inspectorate Departments, and to meet the homing animals in the SPCA

May all potential pet owners adopt rather than buy
To promote love and care for animals; to ban the trade in shark fins, animal fur and ivory which subject animals to massive suffering, and to strive for more policies and regulations that protecting animal welfare

  • Urge the passing of CAP 139B Amendment to further regulate the animal breeding industry
  • Launch various animal welfare campaigns – past campaigns include "Shark Fin: No Soup - No Suffering", “End the Seal Hunt” and “Say No to Fur”
  • Work with District Councils and private housing estates to present talks promoting social harmony and responsible pet ownership
  • Provide professional advice and staff training courses to companies in both government and private sectors, helping them in developing animal handling policies and procedures
  • Produce short films about various animal welfare issues to arouse public awareness. Created through the SPCA x Tencent Video “Care of Life” project, these films address the problems of stray and abandoned animals, animal abuse and cruelty, bear bile farming, animal testing, and many others.

May everyone in society respect and care for animals