Data Privacy Policy


The Society for the Prevention of Cruelty to Animals (Hong Kong) (“the SPCA”, “the Society” or “We”), respects your personal privacy and is committed to fully implementing and complying with the Data Protection Principles and all relevant provisions of Cap. 486 Hong Kong Personal Data (Privacy) Ordinance (“Ordinance”). We endeavour to keep the personal data you provide to us confidential, accurate and secure. We only use the personal data provided to us for the purpose or is relevant to the purpose for which it is collected.


From time to time, we may collect personal data for the purpose of carrying out the Society’s businesses and operations, including the provision of our services to you. You may be requested to provide personal data that may directly or indirectly identify you or other person(s) as an individual (“Personal Data”) such as, but not limited to, the following:

  • Your name;
  • Contact details such as email address, mailing and residential address, and telephone number;
  • Membership number and details (such as transactions conducted using your membership account);
  • Information for verification of identity, including the type of identification, identification number (such as your HKID and passport number) and other related information;
  • Billing information such as your credit card number, bank account information and billing address;
  • Demographic information such as age, gender, nationality, pet information and reason(s) for being a member of the SPCA;
  • Details of transactions conducted using your account;
  • Other information required for the operational needs of the Society.

Applicants who are minors (i.e. individuals under the age of 18) shall require the consent of a parent or legal guardian to join the Society. By accepting these terms and conditions, the minor confirms that he/she has obtained consent from his/her parent or legal guardian. The Society has the absolute discretion to refuse registration of any person as a member.

There is no obligation for our members to provide all the data requested on the membership application form. However, failure to do so may result in the Society being unable to process your application(s) or to provide certain facilities and services to you.

We also maintain a record of users visiting our website in order to analyse our website’s traffic and usage. We may gather some of these information by the use of “cookies” stored on the visitor’s computers, through which information (stored on the visitor’s browser) is collected by our website. We will not collect any personal data from you in these circumstances.


The Society for the Prevention of Cruelty to Animals (Hong Kong) (“The SPCA”, “The Society” or “We”), collects your personal data to provide our services to you and to improve your customer experience. Please note that it is mandatory for you to provide personal data marked with asterisks. In the event that you do not provide such personal data, we may not be able to provide you with certain information, materials and/or your requested services.


The SPCA collects and holds the personal data provided by our members to facilitate our operation. Your personal data may be used for the following purposes:

  • for processing your service requests (i.e. event registration, e-newsletter subscription, product purchase, account registration, member registration, and donation, etc.) with us and providing our services to you;
  • for administering your membership account and maintaining your records with us;
  • for facilitating communications between you and the Society;
  • for notifying you of any changes to our services that may affect you;
  • for responding to and following up on your enquiries;
  • for improving your user experience with the Society on our programmes and offerings;
  • for direct marketing activities upon obtaining prior consent from you;
  • for communicating with you for your potential support to the Society that is of your interest;
  • for conducting and facilitating promotional activities and events
  • for customising and sending content, advertisements, notifications and other information on our websites, social media platforms and other platforms (“Platforms”) based on your experience, interest and preferences;
  • for administering, maintaining and improving our Platforms;
  • for conducting statistical analysis, research, surveys, quality assurance, behavioural analysis and review;
  • for executing the service contracts between you and us;
  • for administering donations to the Society;
  • for conducting statistical analysis, research, surveys, quality assurance, behavioural analysis and review;
  • for executing service agreements between you and us;
  • for administering donations to the Society;
  • for complying with any legal, government or regulatory requirements;
  • for provision of veterinary services and other related services; and
  • for other purposes directly related to any of the above.

The SPCA intends to use your personal data for direct marketing carried out by the Society. The intended types of personal data to be used and the intended classes of marketing subjects are specified below. The Society may not use or provide your personal data unless exempted by the Ordinance or if we have received your prior consent.

For the use of direct marketing mentioned above, the Society may:

    1. use your name, contact details and demographic information; and
    2. market or promote the following classes of goods, services, support and related events and activities offered or arranged by the Society or their respective business partners:
      • donation and membership affairs;
      • fundraising and education activities;
      • volunteering or staff recruitment; and/o
      • providing information about our welfare work.

As indicated in “Disclosure of Personal Data” below, we may also share your personal data with third-party service providers who assist us in our marketing activities, including but not limited to direct messaging, direct mailing, and digital advertising. In such circumstances, we would enter into contractual agreements with the third parties service providers which would impose contractual obligations on them to keep your personal data secure and prevent them from using it for any other purposes outside the scope of our agreements.

If a member does not wish their personal data to be used for the purposes of direct marketing, they may “opt out” by ticking the relevant box below, or on the SPCA Membership Application Form or by directly contacting us at

Disclosure of personal data

The personal data collected will be used by and shared within the Society for purposes stated above. We will never sell or rent your personal data with any other individuals or organisations outside the Society.

Personal data will be kept confidential but may, where permitted by law or where such disclosure is necessary to satisfy the purpose or a directly related purpose for which the personal data was collected, provide such personal data to the following parties:

  • any agent, contractor or third-party service provider including but not limited to companies such as IT contractors, cloud service providers, event agents, digital marketing companies, lettershop service providers, and confidential documents disposal service agents in order for them to provide relevant services to us;
  • other companies that help gather your personal data or communicate with you such as marketing and research companies, in order to maintain and improve the services we provide to you;
  • partners or service providers that are involved in co-organising events with us or providing goods and services to you or assisting with your requests.

We may also transfer your personal data outside of Hong Kong for the purposes of handling, processing or storing your personal data in accordance with this policy


The personal data provided by our members is kept securely in our computer system. All reasonable steps are taken to protect against any unauthorised access, processing, erasure or other use of our members’ personal data. Access to our members’ personal data is restricted to persons who require access to your personal data for specific purposes and have been trained to preserve, respect and safeguard our duty of confidentiality to you.


We retain your personal data provided to us for as long as reasonably necessary to provide services to our members and donors and to fulfill the original or directly related purpose for which the personal data was collected.


Under Cap 486 Personal Data (Privacy) Ordinance , you have a right to ascertain whether the SPCA holds any personal data relating to you. To obtain copies of such personal data or to correct any personal data which is inaccurate or incorrect by use of a “data access request”. You may do this either by completing a Data Access Request Form as prescribed by the Privacy Commissioner for Personal Data, or by contacting us directly at


a. This statement may from time to time be revised or updated by the Society.

b. By using or continuing to use our products or participate in any of our services/events or providing personal information about the data subject


himself/herself, a data subject is deemed to have accepted and agreed to the arrangements set out in and to be bound by the provisions herein.

This statement is written in English and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this statement, the English version shall prevail.