11-09-2015,SPCA (HK) Launches “Aniform Day” The First-of-its-kind Campaign Calls for the Public in Hong Kong to Wear Animal-graphic Clothing or Accessories to Help Foster a Harmonious Society with All Living Creatures

(Hong Kong, 11 September 2015) The Society for the Prevention of Cruelty to Animals (SPCA), being appointed as the Official Ambassador of the World Animal Day in Hong Kong, is organising the first-ever “Aniform Day” charity campaign on 9 October 2015 (Friday). The campaign aims to raise public awareness on harmonious co-existence between human beings and all living creatures in Hong Kong. The proceeds raised will be used to support the Society’s animal welfare work.

By putting on their favourite animal-graphic clothing and/or accessories as a symbolic pledge on 9 October, all animal lovers can collectively show their support for a more animal-friendly city of Hong Kong.  

In last week’s event kick-off ceremony, “Aniform Day” Ambassadors Ms. Karen Mok and Mr. Ryan Lau appeared in the image they were featured in the latest “Aniform Day” print advertisement. Karen introduced the concept behind the advertisement: “The animal graphics continue from our wardrobe to the surroundings, symbolising acceptance of animals is extended from individuals to the community, and to the whole society.”    

During the ceremony, celebrities Ms. Christine Eng and Mrs. Jocelyn Sandstrom also showcased the commemorative T-shirt of the 15th anniversary of Cat Colony Care Programme (CCCP), a remarkable animal welfare initiative of the SPCA. The T-shirt is designed by local illustrator Ms. Joanna Tse, featuring the happy neutered CCCP stray cats in the street scenery of Hong Kong. Other Animal Caring Celebrities also appeared in the SPCA’s animal graphic T-shirt to advocate the message and endorse “Aniform Day”.   

From now till 8 October, you can show your support by enrolling or making a donation on the “Aniform Day” webpage: http://www.spca.org.hk/aniformday. Participants who donate HK$100 or above to SPCA through Aniform Day will receive a special limited edition event bracelet. For enquiry, please call: 2593 5451 or 2232 5578.

Ms Karen Mok, “Aniform Day” Ambassador

Mr Ryan Lau, “Aniform Day” Ambassador





Special limited edition “Aniform Day” bracelet

SPCA’s Cat Colony Care Programme 15th Anniversary commemorative T-shirt

(From left to right) Ms. Christine Eng, Ms. Kitty Yuen, Ms. Coco Chiang, Ms. Karen Mok, Mr. Ryan Lau, Mr. Anthony Sandstrom, Mrs. Jocelyn Sandstrom, Ms. Gigi Fu and Ms. Elvina Kong joint hands to call for joining “Aniform Day”

SPCA Ambassador Ms. Kitty Yuen in SPCA x Wankodo T-shirt

Animal Caring Celebrity Mrs. Jocelyn Sandstrom showcased SPCA’s CCCP 15th Anniversary commemorative T-shirt 

Animal Caring Celebrity Mr. Anthony Sandstrom with rabbit printed T-shirt

Animal Caring Celebrity Ms. Coco Chiang, in a way of elegance with a poodle graphic outfit

A touch of pink with cat on Animal Caring Celebrity Ms. Elvina Kong